Jokes aside, Tinder's monetization seems top-notch. Hybrid monetization for the win. Besides the ones listed here, any favorite apps with hybrid monetization?
Looking forward to more editions, and welcome to the Substack club!
Great question! I've seen very few consumer subscription apps doing this outside of dating apps like Tinder and Bumble. It's much more common in gaming, but I think we'll see more innovation here because it helps these apps better monetize their highest-value subscribers.
That said, here are a few other companies experimenting with various types of hybrid monetization strategies. I mention all three of these examples in my course:
- Digital IAPs: Duolingo's digital currency called "gems" (duolingo.com/shop)
- eCommerce: AllTrails' gear shop, including collabs with other brands: (shop.alltrails.com/)
First!
Jokes aside, Tinder's monetization seems top-notch. Hybrid monetization for the win. Besides the ones listed here, any favorite apps with hybrid monetization?
Looking forward to more editions, and welcome to the Substack club!
Great question! I've seen very few consumer subscription apps doing this outside of dating apps like Tinder and Bumble. It's much more common in gaming, but I think we'll see more innovation here because it helps these apps better monetize their highest-value subscribers.
That said, here are a few other companies experimenting with various types of hybrid monetization strategies. I mention all three of these examples in my course:
- Digital IAPs: Duolingo's digital currency called "gems" (duolingo.com/shop)
- eCommerce: AllTrails' gear shop, including collabs with other brands: (shop.alltrails.com/)
- Marketplaces: Spotify's live events ticketing platform (tickets.spotify.com/)
If you know of any other good examples, let me know!
Simple sells workbooks post-paywall